How to leverage automated click-to-chat ads to improve marketing ROI on Instagram

Wednesday, 24th August 2022 | 3:00 PM IST

About this episode:

Click-to-chat ads have remained a lesser used feature, primarily due to the lack of auto-reply capability to manage DMs. However, businesses can now set up fully automated click-to-Instagram direct ads to reap the most out of their Instagram sponsored posts and stories.

Click-to-chat ads can now make marketing and commerce rich, intuitive, and conversational. The ad formats enable you to reduce drop-offs by answering product queries, providing personalized buying assistance and making relevant cross-sell and upsell recommendations.

Tune in to the session to learn:
  • Why use Click-to-Instagram direct ads over regular Instagram ads
  • Examples of marketing and commerce journeys such as FAQs, feedback surveys, promotions and more
  • Getting started with your first automated click-to-chat ad
  • Best practices to plan and execute automated Instagram DM campaigns

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Webinar Schedule:

Date: Wed, 24 August 2022

Time: 3:00 pm IST

Webinar Schedule

Wed, 29 June, 2022

Time: 3 PM To 4 PM IST

Time: 3 PM To 4 PM IST

Send payment-due messages as single click payment link/button with pre-filled amount which upon click redirects to UPI apps

Relevant for industries such as BFSI, bill payments, utility payments, restaurant, retail, e-commerce and entertainment.

The entire process is secured with SSL 256-bit end-to-end encryption and is available on channels like WhatsApp, Instagram, GIP, SMS

Send payment-due messages as single click payment link/button with pre-filled amount which upon click redirects to UPI apps

Relevant for industries such as BFSI, bill payments, utility payments, restaurant, retail, e-commerce and entertainment.

The entire process is secured with SSL 256-bit end-to-end encryption and is available on channels like WhatsApp, Instagram, GIP, SMS

Agenda

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Speakers

Niyati Agarwal
Director, Product & Strategy
Gupshup

Nikhil Gupta
Product Marketing
Gupshup

Chief Product Officer
Gupshup

Gaurav has over 20 years of product experience leading iconic products, used by millions of users, for renowned companies like Adobe, Twitter, Electronic Arts, and Zynga. At Gupshup, Gaurav leads product innovation, engagement, and growth.
Prior to Gupshup, he was Sr. Director, Product Management with the Creative Cloud group at Adobe. Earlier in his career, Gaurav was the founding product leader of two successful start-ups - Gupshup and Elance (later renamed to Upwork).
Beerud Sheth
Co-Founder and CEO
Beerud Sheth
Co-Founder and CEO
Vishnu Nadella
VP TechOps
Beerud Sheth
Co-Founder and CEO

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Location

Gupshup HQ

415 Jackson Street, Suite B,
San Francisco, CA 94111
Phone: +1-855-982-2997 (Tollfree)

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Develop and integrate chatbots to make your brand conversational

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